Most people don’t know what to expect from a keynote speaker other than delivering a keynote speech, which is very obvious but somehow vague. This isn’t really a problem for the audience as they have nothing to do but listen and heed. However, this can be a big problem for a rookie keynote speaker who is having a hard time deciding on what to write and how to present.
To help you become more effective in your job, here are the 10 basic roles that define what a keynote speaker is.
1.Sets the tone for new business ventures, initiatives and programs.
He sets the type of mood that the attendees should feel about the event. Should it be some sort of a celebratory event or a critical event? Does the event have a positive mood with a negative undertone (e.g. business growth albeit slower than expected) or a negative mood with a positive undertone (e.g. zero growth but with positive forecast)?
2.Reinforces the image and stand of a business to investors and special guests.
He reiterates what the organization wants to say to the attendees, like potential investors and partners. The message becomes more credible when an expert backs the organization. In a way, he is there to make the organization look good to the attendees.
3.Raises awareness and arouses interest about the event, its theme, topics, and core message.
As an expert, it is easier for him to convince attendees to pay attention and consider whatever the event is all about. As a result, awareness and interest also increase, which can help the organization sway everyone in the audience to participate for the cause or in attaining the goal.
4.Keeps the attendees motivated and excited about the event.
A keynote speaker is an entertainer in such a way that he keeps the audience alive and attentive but without sacrificing professionalism. He also makes the atmosphere lighter to make the attendees more comfortable.
5.Encourages members of the business organization to strive harder and achieve excellence by improving performance and exceeding growth limitations.
The message is sometimes received as pushy and demoralizing by members when it comes from the heads of the organization. On the other hand, the members tend to see the message as constructive when it comes from a third party.
6.Conducts seminars and training workshops for positive learning.
As an expert, he is commissioned to share his expertise to the attendees to achieve a level of competency that aligns with the goal of the organization. He conducts the most important part of the training session when there are multiple mentors heading the event.
7.Validates or constructively criticizes attendees by giving objective evaluation.
A keynote speaker delivers the bad news in a way that will not hurt the ego and pride of the attendees. He provides his own evaluation to explain what went wrong and how things can be rectified.
8.Provides expert insights on economic or business standing, trends, markets, and issues that affect the attendees and the entire organization.
He expounds on the factors that affect the performance of the entire organization and the individual members. He also explains what is good and what is bad for the organization.
9.Gives forecast on economic, business, or social matters.
As part of an organization’s awareness campaign that will help members become globally competitive, he explains what is happening in the economy, business industry, or society with his expert evaluations, as well as the direction that is likely to be taken.
10.Answers concerns and questions of attendees.
A third-party speaker is considered objective and honest. Hence, he is tasked with answering the concerns of the attendees who are often members of the organization.